What Is Search Engine Optimization?

The ultimate goal of search engines is to deliver the most relevant results based on the queries entered by users. Search engines use complicated algorithms that take into account several site metrics and other external factors. Search engine optimization is the process of making the different elements of your website align with these ranking factors. Doing so gives you a better chance at climbing up the rankings, which is highly beneficial for your business.

It is essential to understand that SEO primarily consists of two categories: on-page and off-page. These two must go hand in hand in order to create a successful campaign. Many webmasters and business owners commit the mistake of focusing on only one aspect of search engine marketing. This can lead to costly mistakes in the future. Taking a comprehensive approach is a much wiser decision, one that puts your business website in a better place to dominate your competition.